How School Photos Improve Your Marketing

School photos are not just about creating memories for families or for use in school databases, they are also vital for marketing assets, so your advertising looks professional. As a reputable school, you will need to continuously promote your school to encourage new families to join your community and maintain your reputation.

One of the things parents want to know when choosing a school for their children is what sort of education they will partake in and what extracurricular and co-curricular activities are available. Decisions are made based on the child’s and parent’s interests, so it is vital to promote your International Baccalaureate Accreditation, your participation in Model UN and even your sporting and debating teams as they all influence the decision.

These decisions are made on how well you can promote your school, reputation, and high-quality education. One of the ways you can do this is by using real-life pictures of students and teachers in classrooms as they participate in activities and achieve awards.

Your photos need to be high quality and capture the moments perfectly, which is why you should organise a shoot with a professional school photography team like Arthur Reed Photos.

Where can I use these additional resources?

Real-life photos are the reason marketing campaigns are so successful. If you choose to invest in taking additional school photos to further your school’s reputation, you can use them for a wide range of marketing materials, including in:

  • School magazine
  • Yearbook
  • Diary
  • School Banners
  • Posters
  • Your Website and Social Media (if given permission)

Why are school photos powerful?

School photos are powerful because they complement the best advertising network available when it comes to education – word of mouth. For top schools, word of mouth and reputation are extremely powerful mediums.

Parents, alumni and even teachers love to talk about their school’s achievements. Photos of students winning awards or participating in exclusive activities help to support this pride and generate a positive visual brand for your school. This is also why it is also important to keep your promotional photo library up to date with your latest accolades. It gives your current community something to share and entices new prospects.

How can we improve our school photos?

After you have decided to update your school photos, here are a few key things to keep in mind.

More action, less posing

School photos can quickly be criticised if they look staged, unrealistic or like stock photos. With a professional school photography company, photos can be set up to look like moments where the photographer was just a fly on the wall. We can easily capture your schools’ persona and highlight the achievements and extracurricular activities without these photos looking unrealistic or unnecessarily boastful.

Show off your school.

Photos are all about highlighting a school’s point of difference to encourage new families.

As a reputable school, you should use photos to inform the community and parents about your achievements, new buildings, and outstanding results. After all, they want to know their money is being put to good use.

Keep your photos up to date.

As you know, the best way to get your network talking is by sharing your latest photos. When you are planning your school photos, schedule in some time for marketing photos at least every two years, if not every year so you can feature images of current students and are not caught out with images of people who have long since graduated.

One set of photos we recommend updating every year is team photos and achievements. You can ask Arthur Reed Photos to attend your school events to capture the moment.

Why choose Arthur Reed Photos for your marketing photos?

Arthur Reed Photos is a second-generation family-owned school photography company.

Through our packages, we can coordinate with schools to attend and shoot events or arrange promotional photoshoots. We will work with the organisers (principals, coordinators, teachers) to develop a shot list, and prepare students, teachers and classrooms.

If you are considering updating your marketing photos, get in touch with Arthur Reed Photos by filling out the contact form here.



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