The Importance of Professional School Photography for Building a Positive School Image

There are many things that reflect the health of a good school. But none more than happy teachers and students. Photos of well-put-together students and teachers in neatly organised formation will speak volumes about the kind of school they go to. Not to mention the fact that professional shots bring a sense of refinement and professionalism. Anyone looking at those shots will be able to feel how content and proud everyone in the picture is, positively building into that person’s image of the school represented. So, let’s look at all the ways professional photography builds a positive image for schools. 

Hiring a professional says a lot about your school

Every student and parent wants to know that the school they’ve chosen is one that does things properly. While most schools aim for excellence in many areas, they often fall short when it comes to how they represent themselves, especially when it comes to their school photography. Hiring a professional speaks volumes about the way your school does things. It also represents how much you value your students and teachers. When you bring in a professional photographer, you’re telling everyone that these photos have value and that it is important to you as a school that your students and teachers are photographed professionally. Students and teachers who can see that you’ve gone the extra mile to hire, and pay for, a professional will feel valued and important. These feelings are going to be captured in the photos, making everyone in them look even more proud and professional. It’s also going to say a lot to potential students and parents, who might see the shots and immediately get a sense that your school is professional in every area. 

Photos capture our emotions

Having a photographer who’s experienced when it comes to working with kids, will mean they have the right skills to make the students feel comfortable and at ease. As a result, the way they are feeling will come through in the photos. Students shot by a professional photographer don’t just look more professional, but because photos capture emotion so well, those shots will capture their emotions at the time. This is going to positively affect every student and parent who looks at the photos, because it will remind them of how proud they are to attend that school, or have their kids attend it. Every smile becomes another reason why that school is a great one.   

Professional photos represent your school 

Professional school photos will also have a significant effect on potential students. Most people like to display their children’s photos around their homes. If friends or family who were currently looking for a school saw those photos, they’d not only see how smart that school’s students looked, but also get a good idea of how happy and proud each student is. Professional school photos may also give these families the opportunity to imagine their child at that school. These may be key factors in that family’s decision of which school to send their child to. 

Students and teachers will love them 

Having professional photos taken also fosters a sense of school pride among the teachers and students within your school as well. School photos build a sense of community and connection among everyone there, because everyone gets together and makes sure they look their best. When your students and staff members see those photos in school communication or in a yearbook, they can connect with the school and feel like they are part of something bigger.  

This extends to parents of your students. Parents will most likely feel a great sense of pride when they see their child in one of the photos as well, but more so, they’ll most likely feel a certain reassurance that they made the right decision about which school to send their child to, and that their child is happy at your school. This is important as it can lead to improving the way students and parents speak about, and even recommend your school to other people, which can be a very powerful marketing tool for any school. 

Building your school’s image

Looking at all the significant benefits of having professional school photography and how it helps to build a positive school image within and outside of your school, it’s hard to imagine that some schools don’t make this a priority. 

At Arthur Reed Photography, we’ve learnt a thing or two about creating a timeless and memorable school photo. Our deep ties to our heritage fused with our modern, contemporary approach to school photography means you won’t just get superior service before and after a shoot, but professional, quality photos as well. To book a shoot with Arthur Reed Photography or to enquire more about our services, get in touch with one of our team members today.